Branded Content took a major step forward this week with Foster’s unveiling the hugely anticipated new Alan Partridge material, ‘Mid Morning Matters’ which is likely to get mega-views and discussion on YouTube and fits in-line with their light-hearted and humorous ad-campaign. The only problem is that Foster’s feels completely wrong for this kind of content. … Continue reading

Whitney Live presented by Keds

Whitney Live – forgivingly, nothing to do with she who’s heart shall go on, but instead a series of concerts at the Whitney Museum in New York. The event itself has a great line-up of performances,  featuring the likes of Javelin, Warpaint, DJ/Rupture, Toro Y Moi and High Places. The shows are free so long … Continue reading