éS // MAD DECENT

Shoe brands are really getting stuck into this music business aren’t they? There’s Saucony, Converse, Vans, Nike, Keep, Dr Martens and now skate brand éS are getting in on the action. This time it’s a simple partnership with Diplo’s Mad Decent label, where they’ve partnered to produce two limited edition pairs – a Diplo and … Continue reading

CONVERSE // RUBBER TRACKS

In one of the more adventurous music-platforms that we’ve stumbled across recently was the news story that Converse will be opening up a free recording studio in the epicentre of indie, Williamsburg, Brook’non. Rubber Tracks will offer musicians the chance to record their tracks and then utilise Converse’s music social network to share and expose … Continue reading

HP // THE CULTURE OF ME

Hewlett-Packard, one of the biggest technology companies in the entire worldwide world (revenue 114 billion) have partnered with one of our favourite blogs, the ever-cool ‘The Culture of Me’ (hits: 30k) to promote their new HP Pavilion DV5, which isn’t a huge arena they sponsor but a new notebook computer. Notebooks, aren’t they a bit … Continue reading

Diesel // The Stupid For Music World Cup

Praise to Diesel for having fun with the tired battle of the bands format. The Stupid World Cup “celebrates fans and their crazy exploits, while under the influence of music. It looks like bands enter, then it’s up for the fans to pick who wins. This is about as near as it gets to the … Continue reading

Converse recruit Hot Chip and New Order stars for latest release

Converse UK launched the first of their collaboration series yesterday, creating quite a storm. The track ‘Didn’t Know What Love Was’ features Hot Chip, Hot City, Bernard Sumner and Stephen Morris – both of Joy Division/New Order fame. The track quitckly attracted blog-famous media attention having been picked up by NME, Pitchfork, Fact magazine, Nialler9, … Continue reading

Tiger Beer: Know the Not Known

Curiosity is rewarded. With a Tiger Beer. Tiger Beer, the lager that comes in little bottles, is making a bit of noise at the moment through its ‘Know the Not Known’ campaign, which is – as seems standard for anyone wanting to target mid-twenties urbanities – a collaboration with Vice. Basic concept: Secret, invite-only parties … Continue reading

Sennheiser and PickTheBand.com

Sennheiser have launched a new campaign to flog more of their pro-audio gear to musicians. The initiative ‘Hear I Am’ works on the pretty standard web-based battle of the bands format. Artists are asked to dive in and upload their tunes and will then get a chance to appear at a major festival in Canada, … Continue reading

Faithless use Shazam on new TV ads

Ancient “dance legends” Faithless, whose new album is comfortably sitting outside the top 75 album chart, have once again turned to digital trickery-pockery to flog music fans their wares. This time, recession-hit British fans will be convinced to go and see Faithless at the o2 Arena via a TV advert voiced by Edith Bowman. It’s … Continue reading

Gaymer’s music prints in London boozers

Spotted: a bit of old-school branding for Gaymer’s who’ve given this branded print of The Clash to Notting Hill pub The Castle, another little trick in their quest to become the nation’s number one “live music cider” and drive pub sales. It looks to be quite a relevant placement as Joe Strummer was known to … Continue reading

James Blunt and Facebook Places

As we pray for Diaspora to finally launch and to free us from the banal updates from those ‘friends’ we accepted three years ago, James Blunt has embraced the services’ Places feature to promote his new album. Fans who attend Blunty’s album launch, which is happening tomorrow at a secret location in London where he’s … Continue reading