Activision has teamed up Dutch cheesemaster Tiesto to promote the forthcoming DJ Hero 2 game. The way they’ve chosen to engage us electronic music fans is by producing a music video for Speed Rails, made up entirely of in-game footage. Needless to say, it’s really really horrible. They could have had some fun with it, … Continue reading


Hewlett-Packard, one of the biggest technology companies in the entire worldwide world (revenue 114 billion) have partnered with one of our favourite blogs, the ever-cool ‘The Culture of Me’ (hits: 30k) to promote their new HP Pavilion DV5, which isn’t a huge arena they sponsor but a new notebook computer. Notebooks, aren’t they a bit … Continue reading

Sennheiser and

Sennheiser have launched a new campaign to flog more of their pro-audio gear to musicians. The initiative ‘Hear I Am’ works on the pretty standard web-based battle of the bands format. Artists are asked to dive in and upload their tunes and will then get a chance to appear at a major festival in Canada, … Continue reading

Faithless use Shazam on new TV ads

Ancient “dance legends” Faithless, whose new album is comfortably sitting outside the top 75 album chart, have once again turned to digital trickery-pockery to flog music fans their wares. This time, recession-hit British fans will be convinced to go and see Faithless at the o2 Arena via a TV advert voiced by Edith Bowman. It’s … Continue reading

James Blunt and Facebook Places

As we pray for Diaspora to finally launch and to free us from the banal updates from those ‘friends’ we accepted three years ago, James Blunt has embraced the services’ Places feature to promote his new album. Fans who attend Blunty’s album launch, which is happening tomorrow at a secret location in London where he’s … Continue reading

Google New

Earlier this week, Google unveiled ‘Google New’ a new feature on Google to track new features on Google. It’s often hard to keep up to date with the small tweaks that Google makes to its products, and in relation to Apple – the company does have a slight problem making noise about its brand new … Continue reading

MySpace selling their Twitter background?

Back in the bad old days, when BRR used to visit MySpace (thank the wizard-in-the-sky that artists like Sufjan Stevens, No Age and Klaxons have started streaming their albums on places like NPR, The Guardian and even AbsolutePunk) it would often be the case that bands/brands would pay through the nose to do a home-page … Continue reading

Bundled Smart-Phone Apps stats from the US

Music Week reports that pre-loaded apps are an important decision in mobile device buying. The study by iGR of the notoriously laggard US market found that two-thirds of phone buyers factored in the bundled apps, with 46% of these looking for bundled music apps. 48% of users use the apps that are pre-bundled with their … Continue reading

Topspin develop branded widgets and analytics platform

Last month I urged Topspin to start developing versions of their tools for brands. We didn’t have to wait long – as yesterday they unveiled their first branded widgets on their blog. Topspin’s VP of Business Development Jan D’Alessandro described a partnership to support Mazda’s sponsorship of Stone’s Throw artist Mayer Hawthorne’s upcoming US tour : … Continue reading

Starbucks promote Doubleshot with Spotify radio show

Spotify is planning its first burst of original branded content, a four-part thirty-minute radio show hosted by George Lamb. The show, sponsored by Starbucks will promote their new canned drink, “Double-Shot” – which goes on sale in Supermarkets soon.  The show will take the slightly hammy approach of promoting the drink by playing a set … Continue reading