HP // WALK ON THE WILD SIDE

This obviously does not work, and the less said about it the better. Hearing a (nearly) 70 year old man sing about ‘fragging’ is quite disturbing.

OKI-NI // MIX SERIES

Menswear retailer Oki-Ni have started a new weekly mix series that pairs up the stores favourite producers with a t-shirt designer to create original mixes and accompanying limited edition T-shirts. The mixes share the same beautiful artwork as the T-shirts. So far the series has six entries including the Go Team and The Very Best … Continue reading

MATT AND KIM // AMERICAN EXPRESS

Brooklyn’s Matt and Kim are pretty brand-friendly, having worked with Bacardi, Mountain Dew and choosing to open the new Converse store in Brooklyn. They’ve recently teamed up with American Express to produce a branded video interview, which looks like it was filmed back in September at the Virgin Festival. There’s four problems with this as … Continue reading

BLACKBERRY // BLACKBERRY 6 RAP

Seriously. What is going on here? This is so hugely, hugely embarrassing. I got the Diplo thing, but this is a whole new level of awful. “The Blackberry Torch is a decent specimen, and do I need to talk about the BB Messagin??’” Blackberry, please sort out your music strategy immediately.  

GUINNESS // JAMES YUILL

Moshi Moshi’s James Yuill commits the ultimate sin in this dreadful, dreadful video for Guinness. Oh god. They even called it ‘Jingle Pints’… Yes, it’s the combination of two of my favourite things. Guinness and …er…Virals? No! Music! That’s the other thing! I rejigged that old upbeat classic ‘Jingle Bells’ for Guinness. The reworked version … Continue reading

CONVERSE // RUBBER TRACKS

In one of the more adventurous music-platforms that we’ve stumbled across recently was the news story that Converse will be opening up a free recording studio in the epicentre of indie, Williamsburg, Brook’non. Rubber Tracks will offer musicians the chance to record their tracks and then utilise Converse’s music social network to share and expose … Continue reading

Diesel // The Stupid For Music World Cup

Praise to Diesel for having fun with the tired battle of the bands format. The Stupid World Cup “celebrates fans and their crazy exploits, while under the influence of music. It looks like bands enter, then it’s up for the fans to pick who wins. This is about as near as it gets to the … Continue reading

Converse recruit Hot Chip and New Order stars for latest release

Converse UK launched the first of their collaboration series yesterday, creating quite a storm. The track ‘Didn’t Know What Love Was’ features Hot Chip, Hot City, Bernard Sumner and Stephen Morris – both of Joy Division/New Order fame. The track quitckly attracted blog-famous media attention having been picked up by NME, Pitchfork, Fact magazine, Nialler9, … Continue reading

Tiger Beer: Know the Not Known

Curiosity is rewarded. With a Tiger Beer. Tiger Beer, the lager that comes in little bottles, is making a bit of noise at the moment through its ‘Know the Not Known’ campaign, which is – as seems standard for anyone wanting to target mid-twenties urbanities – a collaboration with Vice. Basic concept: Secret, invite-only parties … Continue reading

The Lives of Artists – UNKLE and Relentless

“Enter the twisted and unpredictable realm of intense personal obsession and heroic artistic pursuit as we journey to the ends of the earth for the second chapter in our award-winning cinematic adventure, Lives of the Artists.” Relentless Energy have teamed up with James Lavelle, founder of the legendary Mo Wax label and the main-man behind … Continue reading