Sennheiser and PickTheBand.com

Sennheiser have launched a new campaign to flog more of their pro-audio gear to musicians. The initiative ‘Hear I Am’ works on the pretty standard web-based battle of the bands format. Artists are asked to dive in and upload their tunes and will then get a chance to appear at a major festival in Canada, USA or Latin America and will get $10k worth of Sennheiser products.

Fans get the pleasure of voting on these acts… and are to be convinced to do so with the chance to win VIP tickets to whatever festival they end up sending the band to.

It’s all being powered by a partnership with music start-up PickTheBand.com, which positions itself as the world’s first fan run label, essentially a spin on the Slice The Pie style investment programs.

Although BRR is frankly bored stiff with this kind of thing (and remix contests) this doesn’t look like the worst idea for Sennheiser. By partnering with PickTheBand they get to place their pro-audio gear in front of, according to Quantcast, an audience of 25k mostly 18-35 year old males – so it’s a pretty targeted audience, if not a little on the small side. Of course, it’s a real struggle trying to convince people to vote on these bands (other than mass-mail-outs to the bands friends) so it’s a shame they don’t employ a gaming mechanic like TheSixtyOne.

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  2. […] creative and fun project puts Senheiser’s dry contest to shame. Similarly to Senheiser, who partnered with PickTheBand.com this Diesel project is a […]



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