Whitney Live presented by Keds

Whitney Live – forgivingly, nothing to do with she who’s heart shall go on, but instead a series of concerts at the Whitney Museum in New York. The event itself has a great line-up of performances,  featuring the likes of Javelin, Warpaint, DJ/Rupture, Toro Y Moi and High Places. The shows are free so long as you buy admission to the museum, which is on a pay-what-you-want basis.

So, what do you do when you’ve got a great line up of blog-worthy buzz-bands? Sneaker brand Keds smelled the opportunity to go and create some killer content from the shows and get cool blogs like The Music Slut to post them up. Or maybe not.
Here’s an interview with Tanlines. The dullest interview ever? Almost certainly. Apparently these guys like computers:
Of course, at BRR we’re delighted whenever brands are making more of their experiential or sponsorship of events by producing digital content, so we can’t complain too much and they did get a nice nod on The Fader. So, do keep trying Keds.

Here’s all of Ked’s videos


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: