How Not To Publicise Your Brand Experience

Thanks to Scott at Stereogum for flagging this utter no-no. Look brands, the whole reason why you sponsor a music property is because your brand on its own is not sexy or relevant enough to entice people into a real-world communion with it; if done well, a music association provides the glue for a relationship between your brand and the people you want to care about your brand. Also, “brand experiences” sound totally rubbish.

I had a root around the Lollapalooza site to find the offending brand, but I couldn’t. Any ideas?

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