The Price Of The New Deerhunter Single

Tweeting for a track? Old news. Joining Prince’s backlash against the Internet are Deerhunter who are asking fans to hop over to their website and print out this flyer (or tear it out of your favourite fanzine). Then you need to take a pic of the flyer “hanging in your town, neighbourhood, bedroom” and you’ll get the first single from their new album for free.

In all likelihood this isn’t going to take over the world – these flyers aren’t going to be blasted all over Swindon by tomorrow morning, but it is a cool PR story that will generate some form of social media pick-up in terms of photos posted to Facebook, Flickr, and Twitter etc. While also going some way to helping Deerhunter reinforce their cool/genuine indie band cred.


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