Arcade Fire entice pre-orders with tickets for tiny London show

So excited by the recently leaked tracks been moved to pre-order the album on Amazon already? Then, you’ve made a huge error!

Universal Music are encouraging pre-orders by rewarding buyers of the new album with the chance at getting tickets for an as yet unannounced show in London in the first week of July. This is smart in the sense that by encouraging more pre-orders you’re doing damage limitation for when this inevitably leaks, but lets not pretend that the gig will mostly be about generating media-buzz rather than rewarding fans for bothering to pre-order.

Bad luck if you want it on Vinyl or have already pre-ordered through Amazon, where it is cheaper.


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