Rdio goes live

Rdio, the new unlimited music streaming start-up from the minds that brought you Skype, Joost and Kazzaa has now gone live in the US (it’s currently not available to me in the UK). If you’ve signed up to beta-test the service you should be getting your invitation through any time now.

Crucially, they’ve managed to launch before Spotify, although the launch was already delayed due to Apple taking their time over approving their streaming app for the iPhone. This is now available as a free download.

This space will really start to make sense when all the services have launched in the US.Only then will we really understand if it is really viable, if it works for artists and if it works for advertisers and brands.


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