Apple reveals over 2m people apply for iTunes Festival tickets


The iTunes festival that takes place at the Roundhouse in Camden throughout July have revealed that they’ve received over 2m applicants for tickets.

I imagine that the iTunes festival was originally brought in to encourage legal downloading and sign-ups to the service. It will be interesting to see how the festival evolves now that most people do indeed have accounts and it’s more about pushing/selling content and creating exclusive material.

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